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		<title>Marketing Strategy Price Decisions &#8230;</title>
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		<description><![CDATA[Price decisions are an important Event Marketing Strategy since consumers may be affected by lower pricing on similar products presented by competitors. The must represent value to the consumer. The should back up the product&#8217;s pricing. For example, words such as premium and top of the line in advertising can communicate to consumers that the [...]]]></description>
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